At first, I started making things myself, since handmade jewelry was very trendy at the time. But I quickly realized that I didn’t have the talent for it. So I decided to curate and select pieces made by skilled artisans who truly have a gift, and focus on selling their work. I saw that this type of business model resonates with many people, especially women, who connect with each piece as a way to enhance their style and express themselves.
My true passion is entrepreneurship — I love seeing how each woman lights up when choosing a piece, whether it’s a gift for someone special or a treat for herself.
I don’t have a team to rely on — everything is selected and managed by me. I handle all the work on my own. I don’t really have anyone else involved, which is why the support of my customers means so much to me. They are the only ones who can truly support this small business and help it grow.
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